Newstricky| Social media is regarded as the best source of generating traffic and engaging audience. but the important thing is that whether you are able to make the best out of your marketing technique. What are the ways in which you can get the audience converted into a lifetime customer?
This post is all about knowing some best tools that can be used as a social media conversion strategy.
Different kinds of tools available
Mainly there are four important tools that are highly essential for running an effective online business. SEO tools, lead capture and conversion optimization tools, leads, and sales prospecting tools.
Table of Contents
SEO tools
Ubersuggest:
It is a keyword research tool which is available for free online. You can use it for SEO as well as PPC. The best part is that you need not to login into this tool like other keyword tools. you must be thinking that there are several other tools that did not require a login but Ubersuggest is different in the sense that it is extremely fast and gives you many suggestions. Moreover, it also reveals search volume and CPC competition for every keyword.
Many tools only show the range but Ubersuggest gives the exact number which makes it really an effective SEO tool.
SEMRush:
It is an effective marketing tool kit which has many tools for social media marketing, online ads, SEO, and much more. This wide variety of useful tools helps in improving your ranking in several ways including:
- Keyword research tool for dual purpose including SEO and PPC
- Backlink audit tool that checks all your backlinks and removes all probable damaging links.
- SEO analysis tool with the help of which you audit your website and find all SEO issues. Also, you can start working on resolving them along with its optimization tracking in order to see what all you get for your efforts.
Conversion optimization tools
A/B Tasty:
It will not be beneficial for you to have enough traffic generated on your website if it is not created to convert. A/B Tasty is meant to serve the conversion purpose. It is a complete suite platform which will help you understand in better way regarding the number of website visitors. This tool is also efficient in creating a better website and an effective marketing campaign.
You can use A/B Tasty to understand why the visitors are on your website. Also, the tool can be used to test versions of different pages and to create a personalized experience.
Sumo:
It has huge selective tools that help you produce more customers and generate more traffic. some important tools sumo has for tracking your success are:
- Heatmaps: It informs you where the visitor is clicking on your website. In this way, you can set the position of your call to action and all the necessary information in the best place.
- Content analytics: This tool can help you know how much content on your blog is actually read by the visitors. Consequently, your call to action can be placed in an effective way by knowing this.
Leads and sales prospecting tools
Lusha:
This tool can be used to collect contact information of any probable lead on social media. In this way, you can reach out the prospect directly and you need not require an email address for the social media platform.
LinkedIn Sales Navigator:
If you are familiar with LinkedIn and used to find leads, you will be pleased to know that LinkedIn sales navigator can assist you in finding more potential buyers quickly.
Lead capture tools
Wishpond:
It is a very complicated marketing tool which offers different tools for capturing a lead. All the tools are very useful for growing a business. These tools can be used for building landing pages and contests.
It is a user-friendly tool. you need not have any kind of coding knowledge in order to use this tool simply you need to drag and drop the elements that you want to add to your contest or promotional page.
Hello Bar:
It is an impactful lead capture tool which will help you generate more subscribers for your mailing list and also assist you in generating more social media shares. you simply need to enter your website URL to start using this tool.
Final verdict:
Social media is no doubt an effective way of increasing your business online. However, if it is not used smartly you will not be able to get more leads for your business and it will prove ineffective for you. Therefore, if you wish to have a successful business, you need to use these successful social media tools effectively. Make sure that you are familiar with each kind of social media conversion tool so that you can use it to convert leads and prospects.
